Requirements
Target Device:
Desktop
Mobile Web
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res lifestyle and product imagery in JPG, PNG, or GIF format
Font Assets:
Font files
Layered Art Assets:
Branding banner(s) as PSD or sketch file
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the email
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Email Cadence: If on a monthly email cadence, please provide 3-4 different sets of creative to allow for creative refreshes during the campaign flight.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One(1) round of mockups are provided before approval is expected.
Email Build: All Wedding Pro Emails are created in-house by TKWW’s Creative solutions team.