High Impact Units
Target Device: Desktop & Mobile Web
Dimensions: 970x250, 300x250
Logo Asset: Logo in EPS format
Image Assets: Hi-res, layered PSD files of
lifestyle and product imagery
in JPG, PNG, or GIF format
minimum of 5 images
Font Assets: Font files
Layered Art Assets: Branding banner(s) as PSD
Copy/Style Direction: Provide details on any messaging, styling or design desired for the ad unit
Click Tracking/URL: Required
Must be secure
Video (Optional): Format: .avi, .mov, .mp4
Max Length: 30 seconds
Max Video Bit
Rate: 3500kbps
Max File Size: 2MB
User-initiated
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: 10 business days prior to launch
Target Device: Desktop & Mobile Web
Dimensions: 970x250, 300x250
Logo Asset: Logo in EPS format
Image Assets: Hi-res, layered PSD files of
lifestyle and product imagery
in JPG, PNG, or GIF format
minimum of 5 images
Font Assets: Font files
Layered Art Assets: Branding banner(s) as PSD
Copy/Style Direction: Provide details on any messaging, styling or design desired for the ad unit
Click Tracking/URL: Required
Must be secure
Video (Optional): Format: .avi, .mov, .mp4
Max Length: 30 seconds
Max Video Bit
Rate: 3500kbps
Max File Size: 2MB
User-initiated
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: 10 business days prior to launch
Target Device: Desktop & Mobile Web
Dimensions: 970x250, 300x250
Logo Asset: Logo in EPS format
Image Assets: Hi-res, layered PSD files of
lifestyle and product imagery
in JPG, PNG, or GIF format
minimum of 5 images
Font Assets: Font files
Layered Art Assets: Branding banner(s) as PSD
Copy/Style Direction: Provide details on any messaging, styling or design desired for the ad unit
Click Tracking/URL: Required
Must be secure
Video (Optional): Format: .avi, .mov, .mp4
Max Length: 30 seconds
Max Video Bit
Rate: 3500kbps
Max File Size: 2MB
User-initiated
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: 10 business days prior to launch
Target Device: Desktop & Mobile Web
Dimensions: 970x250, 300x250
Logo Asset: Logo in EPS format
Image Assets: Hi-res, layered PSD files of
lifestyle and product imagery
in JPG, PNG, or GIF format
minimum of 5 images
Font Assets: Font files
Layered Art Assets: Branding banner(s) as PSD
Copy/Style Direction: Provide details on any messaging, styling or design desired for the ad unit
Click Tracking/URL: Required
Must be secure
Video (Optional): Format: .avi, .mov, .mp4
Max Length: 30 seconds
Max Video Bit
Rate: 3500kbps
Max File Size: 2MB
User-initiated
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: 10 business days prior to launch
General Guidelines
Ad Build: All ads are custom built for TKWW sites.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.
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