Requirements
Target Device:
Mobile Web
Creative Dimensions:
Final unit size is responsive, depending on device. (Approximately 375px x 627px)
Logo Assets:
Logo in EPS format.
Image Assets:
Please provide individual uncropped assets:
•5-7 hi-res lifestyle and/or product images in JPG or PNG format. (Additional photo options are recommended for design flexibility)
Square or vertical image orientation recommended
Font Assets:
Font files
Copy/Style Direction:
COPY DIRECTION
Please submit direction and relevant details for quiz
ie Type of questions you want to ask, products you want featured, URL you want results to link to.
STYLE DIRECTION
Provide details or visual references for the overall style direction (color palette, CTA button style, etc.) and/or brand guidelines.
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.