Requirements
Target Device:
Mobile Web
Creative Dimensions:
Final unit size is responsive, depending on device. (Approximately 375px x 627px).
Logo Asset:
Logo in EPS format.
Video:
• MP4 or MOV file
• 3500kbps max video bit rate
• 2MB max
• 1:1, 4:3 or 16:9 ratios accepted
• 15 second max length
• Videos are muted and auto-played
Font Assets:
Font files
Copy/Style Direction:
COPY DIRECTION
Please submit suggested copy and CTA.
Headline: (40 characters max)
Subhead (OPTIONAL): (50 characters max)
CTA: (8-12 characters max)
STYLE DIRECTION
Provide details or visual references for the overall style direction (color palette, CTA button style, etc.) and/or brand guidelines.
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: Ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.