Requirements
Post
Target Device:
Desktop
Mobile
Tablet
Mobile
Tablet
Image Assets:
Minimum of 5 hi-res JPGs or GIFs (without logos, text or water-marks)
Images must be at least 1080x1080px
Color images only, no black and white photos
Images must be at least 1080x1080px
Color images only, no black and white photos
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Copy Direction:
Client preferred short copy (60 characters). Note: Hitched may make recommendations to ensure optimal performance and align with brand standards.
Provide details on any product names, style numbers, or product prices
Provide details on any product names, style numbers, or product prices
Social Handle:
Instagram username
Click-Through URL:
Mobile-friendly click-through URL for link in bio
Click Tracking/URL:
Optional
Must be secure
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 3 weeks prior to launch.
Carousel
Target Device:
Mobile
Image Assets:
Minimum of 5-8 hi-res JPGs or GIFs (without logos, text or water-marks)
Images must be at least 1080x1080px
Color images only, no black and white photos
Images must be at least 1080x1080px
Color images only, no black and white photos
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Copy Direction:
Client preferred short copy (60 characters). Note: Hitched may make recommendations to ensure optimal performance and align with brand standards.
Provide details on any product names, style numbers, or product prices
Provide details on any product names, style numbers, or product prices
Social Handle:
Instagram username
Click-Through URL:
Mobile-friendly click-through URL for link in bio
Click Tracking/URL:
Optional
Must be secure
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 3 weeks prior to launch.
Reel
Target Device:
Mobile
Image Assets:
2-3 hi-res MP4 or MOV options (UGC preferred, without logos, text or watermarks);
Videos must be 1080px x 1920px and 15 seconds in length
*Minimum of 7 images for still content.
Videos must be 1080px x 1920px and 15 seconds in length
*Minimum of 7 images for still content.
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Copy Direction:
Client preferred short copy (60 characters). Note: Hitched may make recommendations to ensure optimal performance and align with brand standards.
Provide details on any product names, style numbers, or product prices
Provide details on any product names, style numbers, or product prices
Social Handle:
Instagram username
Click-Through URL:
Mobile-friendly click-through URL for link in bio
Click Tracking/URL:
Optional
Must be secure
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Third-Party Tracking: Third-party tracking is not permitted for social promotions.
Creative Review: Upon request, one (1) round of mockups is provided before approval is expected.
Editorial Voice: Hitched retains the right to edit copy or request new imagery to maintain brand voice and style.
Instagram Business Account: In order to properly tag an advertisement on Instagram, the advertiser must have a Business Account. A Business Account is free to setup, and can be accomplished by accessing the “Settings” button on the Instagram home page, and then following the instructions provided in the “Switch to Business Profile” option. Simply connect the Instagram account to your Facebook Page to complete the switch.