Requirements
Target Device:
Desktop
Mobile Web
KPI for Email:
Conversion/Lead Gen or
Brand Awareness/Consideration
Logo Asset:
PNG or JPG logo file, 5:3 ratio, max width 250px.
Client name only, NO additional brands or copy.
Image Assets:
1 hi-res image. Portrait-style.; audience appropriate.
No collage images accepted, No logo/text on image accepted
Minimum width of 635px, minimum height of 200px
Maximum height of 300px
JPG, PNG, or GIF format
Subject Line Copy:
‘You’re invited to [Event Name]!’ is default Subject Line. Language flexible if need be (Last chance, Reminders, etc.)
Headline Copy:
Event Name
Event Details Copy:
Time, Date, Location
Body Copy:
2-3 sentences (300 characters with spaces) of content describing the event. NO first person.
Button CTA Copy:
15 characters max
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.
Email Build: All National Direct Emails are created in-house by TKWW’s Creative Services team.