Requirements
Target Device:
Desktop
Mobile Web
Mobile App
Aspect Ratio:
We accept up to 16:9
Dimensions:
640x480px minimum for Desktop
320x240px minimum for Mobile Web
Video Duration:
15-30 seconds
Max File Size:
2MB
First-Party Video Asset:
Video should be trimmed to length
Do not include slates, leaders or countdowns
Video Resolution: 1080p max (rec) or 720p min
Video Codec: H.264 MP4 (rec), MOV, or MPEG-2 accepted
Video Bitrate: 1500 kbps
Video Frame Rate: 30 fps or 29.97 fps
Audio Bitrate: 128 kbps minimum
Audio Codec: AAC / MP3 / MP4
Third-Party Video Asset:
Video should be trimmed to length
Do not include slates, leaders or countdowns
Tag must not have any other targeting on the third-party side
VAST 4.0 accepted
VPAID 2.0 accepted (desktop only)
Video Codec: H.264 MP4
Video Resolution: 1280x960 or 640x480
Video Bitrate: 1500 kbps min or 600 kbps, respectively
Video Frame Rate: 30 fps or 29.97 fps
Audio Bitrate: 128 kbps minimum
Audio Codec: AAC / MP3 / MP4
Third-Party Serving:
Yes
Third-Party Tracking:
Yes
Timing:
Assets are due 5 business days prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
VAST Certification: TKWW is VAST certified and can accept DFA tags.
Audio: Must be user-initiated.