Option 1: Client Provided Image - Requirements
Target Device:
Desktop
Mobile Web
Dimensions:
Width: 600-640px
Height: No restrictions
Image Assets:
Hi-res JPG, PNG or GIF image with a width of 600px or 640px
No height restrictions
Max File Size:
98KB
Subject Line:
Limit subject line to 35 characters, putting your most important words up front
Click-through URL:
Required. Should be mobile-friendly.
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 5 business days prior to launch.
Option 2: Client Provided HTML - Requirements
Target Device:
Desktop
Mobile Web
Dimensions:
Width: 600-640px
Height: No restrictions
HTML Version:
Coded in HTML 4.1 and uses tables for layout
- Set the width in each cell <td> , not in the <table> </table> or by using a spacer image
- Use table nesting to set left and right margins or padding for table cells
Max File Size:
98KB
HTML Specs:
Images have alt text applied in HTML. alt=
Background images are not used. Background color can be used, but should not be applied to the body tag of the email. Use a container table instead.
No code inside header tags. <head> </head>
Links, 1x1 view pixels, and tracking codes are pre-implemented.
Contains no form tags or form components. <form> <input> <textarea> <select>
External style sheets are not used <style> <link>. CSS must be inline.
CSS is used for text formatting only. Use table nesting to set positioning, padding or margins. Vertical cell merges via a rowspan cannot be used.
rowspan=
Contains no flash components. .swf and no JavaScript tags.
Avoid unnecessary spaces or breaks in table cells.
Subject Line:
Limit subject line to 35 characters, putting your most important words up front
Click-through URL:
Required. Should be mobile-friendly.
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 5 business days prior to launch.
Option 3: Client Provided Raw Assets
Target Device:
Desktop
Mobile Web
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res lifestyle and product imagery in JPG, PNG, or GIF format
Font Assets:
Font files
Layered Art Assets:
Branding banner(s) as PSDs
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the ad unit
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/ remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.