Requirements
Target Device:
Desktop
Mobile Web
Prizing:
Prize description and actual retail value
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res lifestyle and product imagery in JPG, PNG, or GIF format
Layered Art Assets:
Branding banner(s) as PSD or sketch file
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the contest
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 8 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups of the Contest entry page, thank-you page, and co-promo elements are provided before approval is expected.
Contest Build: All Contest entry pages, thank-you pages, and co-promo elements are created in-house by TKWW’s Creative Services team.
Contest Rules: Based on prizing your Project Manager will work with TKWW’s Legal team to draft a contest rules document outlining terms, eligibility, manner of entry, contest judging, conditions, etc. The Project Manager will provide the advertiser with the draft of the rules for review 2-3 weeks prior to contest launch. Final approval of the rules will be due 5 business days prior to contest launch.