The Knot Native Ad
Requirements
Target Device: Desktop
Mobile Web
Image Assets: Article Native Ads: 600 width x 338 height
Fashion, Dress, or Ring Gallery Native
Ads: 550 Width x 788 height
• RGB mode images
• File type: JPG
• File size limit: 1MB
• Images must be free of text or logos

For article native ads, the images
should be landscape orientation.
For fashion, dress, or ring gallery
native ad, the images should be
portrait orientation.
Images should be free from
text and logos.
Copy: 30 - 40 characters with spaces
included (will wrap if above 20 characters)
Click Tracking/URL: Required
Must be secure
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: Assets are due 5-7 business days prior to launch.
Target Device: Desktop
Mobile Web
Image Assets: Article Native Ads: 600 width x 338 height
• RGB mode images
• File type: JPG
• File size limit: 1MB
• Images must be free of text or logos

For article native ads, the images
should be landscape orientation.
Images should be free from text and logos.

Story Slide Images Can stitch together
multiple videos and or images.
PNG/JPG/GIF 9:16 Ratio
6s - 15s recommended MP4, WEBM
and MOV (Apple ProRes not
supported); 9:16 to 16:9 to 4:5

**Client can supply their own story (FB or Instagram) link and TKWW can use that to build.
Copy: 30 - 40 characters with spaces included
(will wrap if above 20 characters)
Click Tracking/URL: Required
Must be secure
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: Assets are due 5-7 business days prior to launch.
Target Device: Desktop
Mobile Web
Image Assets: Video assets: MP4, WEBM and MOV
(Apple ProRes not supported);
9:16 to 16:9 to 4:5

6s - 15s recommended
Copy: 30 - 40 characters with spaces included (will wrap if above 20 characters)
Click Tracking/URL: Required
Must be secure
Third-Party Serving: No
Third-Party Tracking: Yes
Timing: Assets are due 5-7 business days prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockups are provided before approval is expected.
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