Requirements
Target Device:
Mobile
Logo Asset:
Logo in EPS Format
Image Assets:
Story Card Ad:
2 hi-res JPGs
(without logos, text or water-marks)
Lifestyle Images
2000px x 2000px
Instant Experience:
4-6 hi-res JPGs
(without logos, text or water-marks)
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Copy Direction:
Provide key messaging and/or product details, names or style numbers.
Social Handle:
Instagram username
CTA URL:
Provide clickthrough URLs for any landing pages, if applicable
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 5 weeks prior to launch.
General Guidelines
Ad Build: TKWW in-house team will create Instant Experience copy based on advertiser messaging.
Third-Party Tracking: Third-party tracking is not permitted for social promotions.
Creative Review: One (1) round of mockups is provided before approval is expected.
Editorial Voice: TKWW retains the right to edit copy or request new imagery to maintain brand voice and style.
Instagram Business Account: In order to properly tag an advertisement in Instagram, the advertiser must have a Business Account. A Business Account is free to setup, and can be accomplished by accessing the “Settings” button on the Instagram home page, and then following the instructions provided in the “Switch to Business Profile” option. Simply connect the Instagram account to your Facebook Page to complete the switch.