Requirements
Target Device:
Mobile
Optional Image Assets:
Minimum of 3 Hi-res JPGs
(without logos, text or water-marks)
Images must be at least 1200x1200px
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Copy Direction:
Provide any details on products to highlight or messaging to include in graphic post copy.
Social Handle:
Instagram Username
Click-Through URL:
Mobile-friendly click-through URL for link in bio
Click Tracking/URL:
Optional
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: TKWW in-house team will create the graphic post and caption copy.
Third-Party Tracking: Third-party tracking is not permitted for social promotions.
Creative Review: Upon request, one (1) round of revised mockups is provided before approval is expected.
Editorial Voice: TKWW retains the right to edit copy or request new imagery to maintain brand voice and style.
Instagram Business Account: In order to properly tag an advertisement in Instagram, the advertiser must have a Business Account. A Business Account is free to setup, and can be accomplished by accessing the “Settings” button on the Instagram home page, and then following the instructions provided in the “Switch to Business Profile” option. Simply connect the Instagram account to your Facebook Page to complete the switch.