Requirements
Target Device:
Desktop
Mobile Web
Mobile App
Image Asset:
Images Must be free of text or logos
Lifestyle/product image
Width: 740px
Height: 411px
RGB mode images
File type: JPG
File size limit: 200kb
App Image
Width: 300px
Height: 154px
RGB mode images
File type: JPG
File size limit: 200kb
Copy:
Desktop/Mobile Web
Main copy : 100 characters with spaces
Mobile App
Main copy : 72 characters with spaces
Sponsored By Copy is 34 characters with spaces.
(not including “sponsored by”)
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 5-7 business days prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Image Assets: Highly recommend image focus be at the top of image to avoid text overlapping.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.