Requirements
Target Device:
Mobile Web
Creative Dimensions:
Final unit size is responsive, depending on device. (Approximately 375px x 627px).
Logo Asset:
Logo in EPS format.
Video:
MP4 or MOV file
3500kbps max video bit rate
2MB max
horizontal video format required 16:9
15 second max length
Videos are muted and auto-played
Image Assets
:
:
3 Hi-res product images in JPG, PNG, or GIF format.
Font Assets:
Font files
Copy/Style Direction:
COPY DIRECTION
Headline copy (1 needed): 20-30 characters max
Submit copy for the products you’d like to feature (3 products maximum) to Submit copy for 3 products you’d like to feature.
• Product name/description (1 per product): 20-40 characters max
• CTA: 8-12 characters max
STYLE DIRECTION
Provide details or visual references for the overall style direction (color palette, CTA button style, etc.) and/or brand guidelines.
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: Ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.