Requirements
Target Device:
Mobile Web
Creative Dimensions:
Final unit size is responsive, depending on device. (Approximately 375px x 627px).
Logo Assets:
Logo in EPS format.
Image Assets:
1 hi-res lifestyle and/or product image in JPG or PNG format (Additional photo options are recommended for design flexibility)
Font Assets:
Font files
LAYERED ART ASSETS:
Not required: If the client prefers to provide designed art files, please provide at 2x in psd or figma format (figma preferred).
COPY/STYLE DIRECTION:
COPY DIRECTION
Please submit suggested copy and CTA.
• Headline: (40 characters max)
• Subhead (OPTIONAL): (50 characters max)
• CTA: (8-12 characters max)
STYLE DIRECTION
Provide details or visual references for the overall style direction (color palette, CTA button style, etc.) and/or brand guidelines.
CLICK TRACKING/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team, if the advertiser prefers to provide artwork, our team will use provided assets to execute the final ad unit.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.