Requirements
Target Device:
Desktop
Creative Dimensions:
300x600
Logo Assets:
Logo in EPS format.
Image Assets:
・Intro State: 3-4 hi-res lifestyle images that showcase the products.
・Open State: Corresponding lifestyle or silhouetted product images (white background) that are alternate views (2 per product)
・(horizontal format not recommended)
・JPG or PNG format (Additional photo options are recommended for design flexibility)
Font Assets:
This unit is designed using TKWW brand font assets
Copy/Style Direction:
Headline copy (1 needed for initial state): 20-30 characters max
Submit direction for the 3 products you would like to feature,
・Product names (1 per product): 20-40 characters max
・CTA: 8-12 characters max
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.