Requirements
Target Device:
Desktop
Creative Dimensions:
300x600
Logo Assets:
Logo in EPS format.
Image Assets:
• Intro State: 3-4 hi-res lifestyle images that showcase the products.
• Open State: Corresponding lifestyle or silhouetted product images (white background) that are alternate views (2 per product)
• (horizontal format not recommended)
• JPG or PNG format (Additional photo options are recommended for design flexibility)
Font Assets:
This unit is designed using TKWW brand font assets
Copy/Style Direction:
Headline copy (1 needed for initial state): 20-30 characters max
Submit direction for the 3 products you would like to feature,
• Product names (1 per product): 20-40 characters max
• CTA: 8-12 characters max
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.