Requirements
Target Device:
Desktop
Mobile web
Image File Type:
JPG, GIF
Image Asset:
Image size: 290x406 pixels; 100 KB max
Copy Direction:
45 characters including spaces
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 7 business days prior to launch.
General Guidelines
Ad Build: All Native ads are created in-house by TKWW’s Creative Solutions team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockups are provided before approval is expected.