Requirements
Target Device:
Desktop
Mobile Web
Mobile App (Android only)
Logo Assets:
Logo in transparent PNG format
240x36 pixels
200KB Max
Image Assets:
Branding image as a hi-res JPG or PNG format (image cannot contain a logo, graphic or borders)
329x208 pixels
200KB Max
Copy Assets:
Headline: 25 characters maximum, including spaces
Body copy: 80 characters maximum, including spaces
Official Rules Link:
Required
Must be secure
Min age:
18 or 21
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 8 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: Third party tracking is not accepted on welcome perk giveaway.
Creative Review: One (1) mockup is provided before approval is expected.
Giveaway Rules: Based on prizing your Account Manager will work with TKWW’s Legal team to draft a giveaway rules document outlining terms, eligibility, manner of entry, winner drawing, conditions, etc. The Account Manager will provide the advertiser with the draft of the rules for review 2-3 weeks prior to giveaway launch. Final approval of the rules will be due 5 business days prior to giveaway launch.
Registering and Bonding: Giveaway with prizes with a total value greater than $5,000 need to be registered and bonded. This process takes an additional two weeks once rules are approved, so prizing details may be due in advance of the normal 4 week deadline.