Requirements
Target Device:
Desktop
Mobile Web
Prizing:
Prize description and actual retail value
Logo Assets:
Logo in EPS format. (Transparent and/or White background: PNG, JPG format or AI files also accepted)
Send both vertical and horizontal versions, if available.
Minimum size requested for PNG: 500px horizontal by any height
Image Assets:
Hi-res lifestyle imagery in JPG or PNG format
Minimum size requested: 1200px x 900px
Copy/Style Direction:
Provide details on any themes/messaging, styling or design desired for the giveaway.
Provide a URL for the “Shop Client” button on the Thank You page.
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 8 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: Third party tracking is not accepted on giveaways.
Creative Review: One (1) round of mockups of the giveaway entry page, thank-you page, and co-promo elements are provided before approval is expected.
Giveaway Build: All Giveaway entry pages, thank-you pages, and co-promo elements are created by TKWW’s in-house team.
Giveaway Rules: Based on prizing your Account Manager will work with TKWW’s Legal team to draft a giveaway rules document outlining terms, eligibility, manner of entry, winner drawing, conditions, etc. The Account Manager will provide the advertiser with the draft of the rules for review 2-3 weeks prior to giveaway launch. Final approval of the rules will be due 5 business days prior to giveaway launch.
Registering and Bonding: Giveaway with prizes with a total value greater than $5,000 need to be registered and bonded. This process takes an additional two weeks once rules are approved, so prizing details may be due in advance of the normal 4 week deadline.