Requirements
Target Device:
Desktop & Mobile Web
Dimensions:
970x250, 300x250
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res, layered PSD files of lifestyle and product imagery in JPG, PNG, or GIF format
Font Assets:
Font files
Layered Art Assets:
Branding banner(s) as PSD or sketch file
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the ad unit
Video (Optional):
Format: .avi, .mov, .mp4
Max Length: 30 seconds
Max Video Bit Rate:3500kbps
Max File Size: 2MB
User-initiated
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
10 business days prior to launch
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.
Ad Build: All ads are created in-house by TKWW’s Creative Services team.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.