Requirements
Target Device:
Desktop Only
Native Ad Sizes:
Checklist Siderail: 180x295
Checklist Integration:478x48
Text Copy Specs:
Checklist Siderail: 90 characters max including spaces
Checklist Integration:90 characters max including spaces
Image Specs:
Checklist Siderail: 216x360px
Checklist Integration: No Image
Click Tracking/URL:
Required
Must be secure
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 7 business days prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.