Client Provided Third-Party Tag Requirements
Medium Rectangle
Dimensions:
300x250px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
2MB max
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
Skyscraper
Dimensions:
300x600px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
2MB max
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
Leaderboard
Dimensions:
320x50px (mobile)
728x90px
970x90px
728x90px
970x90px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
2MB max
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/ remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Max CPU: Ad not to exceed 30% CPU usage during host-initiated execution.
Max number of host-initiated file requests: Ad not to exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-interaction.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.
Flash not accepted: Rich media ads must be built using HTML5.
Third-Party Tags: HTML5 tags must be served via approved third-party, delivered via Javascript or iframe, include backup image and have z-index set to 0.
White backgrounds on ads: If ad has white background, 1px gray border required.
Z-Index: Z-Index on all rich media HTML5 creatives must be set to 0.
Client Provided Raw Material Requirements
Target Device:
Desktop
Mobile Web
Dimensions:
300×250, 300x600, 728x90, 970x90 or 320x50 (mobile)
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res lifestyle and product imagery in JPG, PNG, or GIF format
Font Assets:
Font files
Layered Art Assets:
Branding banner(s) as PSD or sketch file
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the ad unit
Video (Optional):
YouTube link, MP4 or MOV file
3500kbps max video bit rate
15 second max length
User-initiated
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/ remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.