Client Provided Third-Party Tag Requirements
Medium Rectangle
Dimensions:
300x250px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
300kb
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
Skyscraper
Dimensions:
300x600px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
300kb
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
Leaderboard
Dimensions:
320x50px (mobile)
728x90px
970x90px
1280x90px
728x90px
970x90px
1280x90px
Expansion:
N/A
Creative Assets:
Secure HTML5
Initial File Size:
175k max
Polite File Size:
300kb
Click Tracking/URL:
Required
Must be secure
Must be secure
Third-Party Serving:
Accepted
Must be secure
Must be secure
Animation Length:
15 sec
Max. Loops:
3
Max. Frame Rate:
24 fps
Video Length:
15 sec max
User-initiated
User-initiated
Video Bit Rate:
3500kbps max
Audio:
User-initiated
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Max CPU: Ad not to exceed 30% CPU usage during host-initiated execution.
Max number of host-initiated file requests: Ad not to exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-interaction.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.
Flash not accepted: Rich media ads must be built using HTML5.
Third-Party Tags: HTML5 tags must be served via approved third-party, delivered via Javascript or iframe, include backup image and have z-index set to 0.
White backgrounds on ads: If ad has white background, 1px gray border required.
Z-Index: Z-Index on all rich media HTML5 creatives must be set to 0.