Requirements
Target Device:
Desktop
Creative Dimensions:
1. 970 x 66 (collapsed) to 970 x 415 (expanded)
2. 1264 x 100 (collapsed) to 1264 x 415 (expanded)
Logo Assets:
Logo in EPS format.
Image Assets:
1-2 hi-res (2x density) lifestyle and/or product images in JPG or PNG format (horizontal orientation recommended)
Font Assets:
Font files
Layered Art Assets:
Not required: If the client prefers to provide designed art files, please provide at 2x in psd or figma format (figma preferred).
Please note: Button/CTA should not be included in the collapsed artwork. (TKWW team will add "Click to Expand" + “Close” during ad build.)
Copy/Style Direction:
COPY DIRECTION
Submit suggested collapsed and expanded copy and desired CTA.
Collapsed copy: (20-60 characters max)
Expanded copy: (up to 100 characters max)
CTA: (8-12 characters max)
STYLE DIRECTION
Provide details or visual references for the overall style direction (color palette, CTA button style, etc.) and/or brand guidelines.
Click Tracking/URL:
Required
Must be secure
Video (Optional):
4:3 or 16:9 is recommended (horizontal) but 1:1 (square) can also work.
YouTube link, MP4 or MOV file
3500kbps max video bit rate
15 second max length
Videos are muted and auto-played
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Ad Build: All ads are created by TKWW’s in-house team, if the advertiser prefers to provide final artwork our team will use provided assets to execute the final ad unit.
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: One (1) round of mockup is provided before approval is expected.
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for the user to initiate studio.