Requirements
Target Device:
Desktop
Creative Dimensions:
970x90 > 970x415 or 1264x100 > 1264x415
Logo Asset:
Logo in EPS format
Image Assets:
Hi-res lifestyle and product imagery in JPG, PNG, or GIF format
Font Assets:
Font files
Layered Art Assets:
Branding banner(s) as PSD or sketch file
Copy/Style Direction:
Provide details on any messaging, styling or design desired for the ad unit
Video (Optional):
YouTube link, MP4 or MOV file
3500kbps max video bit rate
15 second max length
User-initiated
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/ remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.
Ad Build: All Pushdown Unit ads are created in-house by TKWW’s Creative Services team.