Requirements
Target Device:
Desktop
Mobile Web
Mobile App
Image Assets:
Hi-res JPGs or GIFs
Images must be at least 1080x1080px
Photo Credits:
Please confirm you have attained all rights to use the images you provide
Prizing:
Prize description and actual retail value
Copy Direction:
Provide details on any product names, style numbers, or product prices
Social Handle:
Instagram Username
Click-through URL:
Mobile-friendly click-through URL
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 4 weeks prior to launch.
General Guidelines
Third-Party Tracking: Third-party tracking is not permitted for social promotions.
Creative Review: Upon request, one (1) round of mockups is provided before approval is expected.
Editorial Voice: The Nest retains the right to edit copy or request new imagery to maintain brand voice and style.
Instagram Business Account: In order to properly tag an advertisement in Instagram, the advertiser must have a Business Account. A Business Account is free to setup, and can be accomplished by accessing the “Settings” button on the Instagram home page, and then following the instructions provided in the “Switch to Business Profile” option. Simply connect the Instagram account to your Facebook Page to complete the switch.
Sweepstakes Rules: Based on prizing your Account Manager will work with TKWW's Legal team to draft a sweepstakes rules document outlining terms, eligibility, manner of entry, winner drawing, conditions, etc. The Account Manager will provide the advertiser with the draft of the rules for review 2-3 weeks prior to sweepstakes launch. Final approval of the rules will be due 5 business days prior to sweepstakes launch.
Registering and Bonding: Sweepstakes with prizes with a total value greater than $5,000 need to be registered and bonded. This process takes an additional two weeks once rules are approved, so prizing details may be due in advance of the normal 4 week deadline.