Requirements
Target Device:
Mobile Web
Logo Asset:
Logo in EPS format
Video Asset:
9:16 ratio MOV or MP4 file
Max length: 15 seconds
Max file size: 500MB or less (will be encoded by TKWW)
Bit rate: 24 fps
Third-Party Serving:
No
Third-Party Tracking:
Yes
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Secure Third-Party Tags: All third-party tags must be secure.
Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking.
Frequency Capping: Frequency capping should be discussed at time of booking.
Creative Review: Two (2) rounds of mockups are provided before approval is expected.
Ad Build: All Classic Video ads are created in-house by TKWW’s Creative Services team.