Requirements
Target Device:
Desktop
Mobile Web
Logo Asset:
Client to provide 2 Logos. One black and One white .jpg file.
300x200px (logo)
Client name only. No additional brands or copy.
Image Assets:
Hi-res lifestyle and product imagery in JPG, or GIF format
Landscape Styled Image 600x420 px (hero image)
We can accept text on the image as well as collages. Client to provide the text on the image and handover a .jpg file of the final hero.
Subject Line:
Client to provide. Recommended < 42 characters
Pre-Header:
Client to provide. < 45 characters with spaces. This should differ from the subject line.
Headline:
Client to provide. Recommended < 45 characters
Body Copy / Special Offer:
Client to provide 2-3 sentences of content. Max 300 characters. Body Text (< 300 characters)
Special Offer Text (< 200 characters) Max 300 characters.
‘No first person / use of “we / us.”
Button CTA Copy:
Max 15 characters. Recommend “Learn More”
Button CTA URL:
Client provided
Disclaimer Text:
Client must provide if necessary
Body Copy URL:
If applicable, client to provide
Third-Party Serving:
No
Third-Party Tracking:
No
Timing:
Assets are due 3 weeks prior to launch.
General Guidelines
Email Cadence: Clients with multiple month emails have to send us new creative for each month. Please provide at least 3-4 different sets of creative to allow for creative refreshes during the campaign flight.
Secure Third-Party Tags: All third-party tags must be secure.
Data Collection Pixels: TKWW does not allow the use of data collection pixels.
Creative Review: Two (2) rounds of revisions are provided before approval is expected.
Email Build: All National Direct Emails are created in-house by TKWW’s team. All asset elements are needed for build Subject Line, Pre-Heade, Headline, Body Text, Special Offer Text(if applicable), Call to Action Copy, Call to Action URL, Hero Image, Logo, Coupon codes (if applicable)
Subject Line: TKWW to have final sign off. Subject line must focus on the special offer that is highlighted in the email.
Title/Header: Do not include brand name.
Body Copy/Special Offer: No first person/use of “we/us”
Body Copy URL: Option for additional text link CTA (must be organically in the copy and different landing page than button CTA.) For example, if your main CTA is “Enter Now” your text link CTA might direct users to learn more about your company, product or giveaway.
Click through url: UTM accepted.