Third-Party Tracking: Third-party tracking is not permitted for social promotions Creative Review: One (1) round of mockups is provided before approval is expected. Editorial Voice: TKWW retains the right to edit copy or request new imagery to maintain brand voice and style. Instagram Business Account: In order to properly tag an advertisement in Instagram, the advertiser must have a Business Account. A Business Account is free to setup, and can be accomplished by accessing the “Settings” button on the Instagram home page, and then following the instructions provided in the “Switch to Business Profile” option. Simply connect the Instagram account to your Facebook Page to complete the switch.