Email Cadence: Clients with multiple month emails have to send us new creative for each month. Please provide at least 3-4 different sets of creative to allow for creative refreshes during the campaign flight. Creative for each month must be the same for each segment on Run Of Wedding emails. Secure Third-Party Tags: All third-party tags must be secure. Client to provide exact tracking URL at time of deliverables. If they wish to update URLs each month, they’ll need to send us the URLs they want to use, we can’t update them in-house. Data Collection Pixels: TKWW does not allow the use of data collection pixels. Creative Review: Two (2) rounds of revisions are provided before approval is expected. Email Build: All National Direct Emails are created in-house by TKWW’s team. All asset elements are needed for build Subject Line, Pre-Heade, Headline, Body Text, Special Offer Text(if applicable), Call to Action Copy, Call to Action URL, Hero Image, Logo, Coupon codes (if applicable) Subject Line: TKWW to have final sign off. Subject line must focus on the special offer that is highlighted in the email. Title/Header: Do not include brand name. Body Copy/Special Offer: No crossover use of TKWW brands on Run Of Wedding emails. I.e., client copy or tracking details cannot mention “The Knot” on the WeddingWire email and vice versa. Copy must be brand neutral, or distinctly separate. Body Copy URL: Option for additional text link CTA (must be organically in the copy and different landing page than button CTA.) For example, if your main CTA is “Enter Now” your text link CTA might direct users to learn more about your company or product. Click through url: UTM accepted.