Secure Third-Party Tags: All third-party tags must be secure. Blocking Tags: Blocking tags and retargeting/remarketing cookies are not accepted across the TKWW portfolio. Data Collection Pixels: TKWW does not allow the use of data collection pixels. Ad Safety Pixels: Ad safety monitoring requirements must be declared at time of booking. Frequency Capping: Frequency capping should be discussed at time of booking. Creative Review: Two (2) rounds of revisions are provided before approval is expected. Email Build: All National Direct Emails are created in-house by TKWW’s team. Subject Line: TKWW to have final sign off. Subject line must focus on the special offer that is highlighted in the email. Title/Header: Do not include brand name. Body Copy/Special Offer: No first person/use of “we/us” Hero Image: No text on image. Image must be audience appropriate. No collage images accepted. No text on image accepted. Logo: Client name only. No additional brands or copy. Body Copy URL: Option for additional text link CTA (must be organically in the copy and different landing page than button CTA.) For example, if your main CTA is “Enter Now” your text link CTA might direct users to learn more about your company, product or sweepstakes.